Increasing engagement at exhibitions – Advanced Engineering Birmingham

29th & 30th October 2025

NEC, Birmingham

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30 & 31 Oct 2024 | NEC Birmingham

Increasing engagement at exhibitions
Animated Technologies

Increasing engagement at exhibitions

There’s nothing worse than spending hours upon hours carefully designing and creating your product, buying pop up stands and free pens, only to have people not engage with you when you attend exhibitions.

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TAKE ADVANTAGE OF TECHNOLOGY AND CREATE AN EXPERIENCE WITH IT

Offering an experience rather than a sales pitch is going to land far better with your prospective customers and you can do this through implementing new technology.

Interactive technology like AR and VR is something we’ve frequently talked about on our blog, and for good reason.

Not only do they create a memorable experience for the person trying it out, but it creates a crowd.

For many years the likes of VR were reserved for games with expensive headsets that weren’t accessible for the masses. People knew about VR, but they rarely had the opportunity to try it out.

Using VR or AR to showcase your product creates excitement, it’s different and it’s memorable all whilst allowing potential customers to see and interact with your technical product in its ideal environment.

YOU CAN’T TALK TO EVERYONE – HAVE A BACKUP
The reality is that you’re not going to be able to talk to everyone who walks up to your stall.

No matter how large your team is, there will come a point in the day where everyone is occupied, talking to people who have approached your stall.

So…

Ready to read more? Head to our blog on engagement at exhibitions.

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