Faster thanks to structure and agility – Advanced Engineering Birmingham

29th & 30th October 2025

NEC, Birmingham

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30 & 31 Oct 2024 | NEC Birmingham

Faster thanks to structure and agility
Mapal Ltd

Faster thanks to structure and agility

"MAPAL's focus has always been and will always be on the customer"

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As Chief Technology Officer, Jacek Kruszynski has been responsible for product and market segment management as well as research and development since October 2021. The editorial team at IMPULSE spoke to the Chief Technology Officer about structures, development priorities and plans in the field of digitalisation.

Q – Mr Kruszynski, you have restructured MAPAL’s Product and Market Segment Management and put it on a new footing. How has the new structure been received in the market? Are the projected benefits apparent yet?
A – The new structure has meant that our strategic orientation is clearly visible in the market, including for potential new customers. In this way, we can clearly show which areas and applications we are involved in, which contacts we have for the strategically important topics, and we highlight our high level of competence in the focus segments. In Product and Application Management, the focus is on products and applications where we can leverage our core competence – i.e., project planning and application-based solutions for cubic parts, for die and mould making and for complex materials, as we see in the aerospace industry. Product and Application Management receives concrete requirements from Market Segment Management. The close links of the new structure are paying off both internally and externally.

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