Advanced Engineering FAQ's

29th & 30th October 2025

NEC, Birmingham

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30 & 31 Oct 2024 | NEC Birmingham

Advanced Engineering FAQs

Browse through these FAQs to find answers to commonly raised questions.

If your question or enquiry is not listed below, please contact a member of the team via the ‘Contact us’ page. 

General Information

Advanced Engineering will take place on Wednesday 29th and Thursday 30th of October 2025, at the NEC Halls 3 & 3a. The show opens at 9 am each day, closing at 5 pm on day 1 and 4 pm on day 2. Plan your journey here 

 

You do not need to print anything off in advance of the show. To ensure smooth and seamless interactions with exhibitors and features at the show you will be given a personal Smart Badge upon arrival. Your email confirmation shown on a device will secure your Smart Badge at the registration area.

 

Yes! Lab Innovations is co-located with Advanced Engineering, meaning you can walk from one straight to the other, using your badge for Advanced Engineering. 

You can find out how to get to the NEC by train, car, bus and more here 

The NEC will be able to provide you will a cloakroom, please find more information here

No. We will NEVER share visitor data. If you receive an email from Advanced Engineering or any member of the team claiming to sell visitor lists please be aware this is a scam email. Report the sender and let a member of the team know so we can pass this on to our legal team. 

Exhibitor Questions

If you are interested in exhibiting or want to see the floorplan, please fill in our exhibitor enquiry form and a member of our sales team will be in touch! You can access the form here

Please reach out to a member of the marketing team who will be able to help. You can find their contact details here. Please make sure you check your junk email for My Easyfairs log in details. 

If you need help with your My Easyfairs account, please get in contact with someone from the marketing team who can help. You can find their details here. You can also sign up for our weekly exhibitor drop-in webinars here. 

The webshop on My Easyfairs will be opening soon, and you will receive an email when it does. You will be able to purchase items for your stand directly via My Easyfairs under the ‘Manage my stand’ section.

Yes! It will be available closer to the show. We will make sure to inform you when it is live. You can also contact the team with any enquiries in the meantime 

 

 

As sustainability champions we encourage you to take public transport to the show if possible. If you are driving, please book your parking in advance via the NEC website.  Voyage control for stand builders will accept bookings closer to the event. You will be emailed once this is open.

Welcome to My Easyfairs! your online portal as exhibitors!  

My Easyfairs is the online portal for exhibitors at Advanced Engineering. This is where you will manage all of your information for the show, from updating your company profile and logo to inviting clients and prosects to visit your stand. 

Once your stand has been booked you will automatically be sent access via email to the portal to log in. My Easyfairs has four easy sections, these are: 

  1. Manage your online profile (update your information that will pull through to the website and app)
  2. Invite your clients & prospects (share personal links and artwork to invite your network as your guest)
  3. Manage your stand (access the webshop, set up your smart badge readers and Visit Connect lead-generation tools)
  4. Track your performance (Keep track of how many leads you have collected over the event, as well as how your profile ranks among the exhibitors)

Visit Connect is a highly useful lead-generation tool to use onsite at Advanced Engineering. It allows you to scan visitors badges with your mobile device, qualify leads by making notes, and download all information via My Easyfairs. These leads will be available immediately after the are scanned. 

Visit Connect is included as part of your EasyGo package. Information about this tool can be found on My Easyfairs under the ‘Manage your stand’ section. 

Smart Badge readers allow you to collect leads even without speaking to visitors. If a visitor is interested in your products or solutions, they can simply tap their Smart Badge on your Smart Badge reader and your information will be automatically exchanged. It’s exactly like a digital business card! 

This means you won’t miss any qualified leads, even if your team is busy speaking to clients or prospects, or away from the stand.  

Your EasyGo package will tell you how many readers you have for your stand: 

GoLeads – 1 reader 

GoPlus – 2 readers 

GoPremium – 3 readers 

Once the show is over and your readers have been returned, you will receive an email to download all Smart Badge touches. 

You can manage the information received by visitors in your My Easyfairs account under ‘Manage your stand’. 

Visitor Questions

Register your interest here and be the first to know when registration opens, what’s new and general updates. 

Yes – the show is free to attend but registration in advance is required. 

If your child is above the age of 16, then they can register to attend the show.  

By registering as a VIP visitor you will have exclusive access to the VIP lounge, allowing you to network with other VIPs and speakers, enjoy networking drinks and be entered into an exclusive VIP competition with many fantastic prizes. You can find out more information about being a VIP here

If you are looking for exhibitors before Advanced Engineering, you can search via category, product or sector on our Exhibitor List. You can also discover products, services, job adverts and news items. You can reach out to exhibitors via the form at the bottom of their profile.

You will receive a Smart Badge when you arrive at the show. This will be your digital business card. By tapping your Smart Badge on readers around the show, you will be sent a convenient email at the end of the day highlighting all stands and features you have visited. No need to write anything down – you can just enjoy your day!

 

Yes! When you register to attend for Advanced Engineering, please select that you are a member of the press/ a student when filling out the registration form.

 

Yes, you can invite your colleagues and network to join you for free. Once you are registered, you will receive a link with artwork and share it on any social platform, or via email or WhatsApp. Make sure to use the hashtag #AEUK25 and don’t forget to tag us!

Conference Questions

Advanced Engineering hosts 180+ speakers across 6 open forums on the show floor: the Main Stage, Aerospace Forum, Automotive Forum, Advanced Materials & Technologies Forum, and Composites Forum. Register your interest to be the first to know when the 2025 agenda is live.

Sponsors Questions

There a lots of opportunities to sponsor Advanced Engineering, including the chance to build bespoke packages to best fit your goals. Find out more here.

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