This website employs Google Analytics, a web analysis service from Google Inc., in order to analyse usage of the website. Information generated by the application of Google Analytics about your use of this website (including your IP address) will be transmitted to and stored on a server in the USA. Google will only use this information to analyse use of the website, for example through the creation of anonymised analytics and graphics about the number of visits and the number of page views per user etc. We employ analytics for our own marketing research, website optimisation and remarketing advertising for both ourselves and partners. You can find more information about the technologies deployed by Google at www.google.com/analytics.